Write a detailed marketing strategy for WizzAir low cost airline Essay

Write a detailed marketing strategy for WizzAir low cost airline - Essay Example It is projecting its investments in technology to provide safety and comfort for the low-cost traveler. Thus, it is differentiating the brand Wizz Air as an excellent quality, reliable, punctual and friendly airline. This differentiation is manifested in terms of its aircrafts technical quality and ambience, people, promotions, business processes, logos and all communications. With such a market strategy, Wizz Air hopes to maintain its leadership position and be seen as the best low cost airline. Wizz Air started its operations in 2004 with a seed capital of 34 million Euros. Within six months it became one of the leading low-cost airlines for the Central and Eastern European region. Wizz Air had carried over 1.9 million passengers in 2005, thus showing a 300% growth. It has carried a over a record 3 million passengers within 2 years It operates through flights from Poland, Hungary, Bulgaria, Croatia, Slovenia and Romania, and from 5 bases in the CEE - Katowice, Warsaw, Gdansk in Poland, and Budapest in Hungary. It plans to open another base in Bucharest, and has a target to carry 4.5 million passengers in 2007. It flies to 50 European destinations on 56 routes. The airline has been acknowledged as the largest low-cost airline, and the second largest airline of Poland by the Polish Civil Aviation. It was also chosen as the Best Airline of Hungary within 5 months of operations in Hungary. CEO of Wizz Air, JÃ ³zsef VÃ ¡radi, was awarded Brave Innovator’ by the Earnest&Young foundation. Wizz Air has a 15% market share of the Plolish airline market, with a 67% increase in its Polish passengers in 2006. It has a fleet of 9 Airbus 320, which are known for their operational efficiencies. (wizzair.com, 2007) The airline industry in CCE is experience a time of intense competition. There are a number of low-cost airlines that have entered the market, and the market is growing at a slow rate. This